Seth Godin asks a great question on his blog: did we just experience the last Black Friday?
Shopping used to be fun. Now it's awful. Amazon rules the world because of that.
If retailers want to compete, they'll have to make shopping fun again.
In their race to out-Walmart Walmart, retailers everywhere forgot the real reason we need stores. Because shopping together makes us feel connected. Because it's fun. Because there's something about the shopping that's almost as good (or even better) than the buying part.
Read the full piece here: http://sethgodin.typepad.com/seths_blog/2017/11/the-last-black-friday.html
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